Haw Creek Brewing

Guidelines – Superior Ways To Advance Your Video Marketing

Many people probably wonder what exactly video marketing is. It is simply publishing videos online to promote your business or share a message with your customers. It looks easy, but there is some information necessary to understand first. If you read the article below, you will soon know video marketing fundamentals.

You want to make sure that you put out videos regularly. Once people have seen your video and are familiar with it they will more than likely stop watching it. Posting new material will keep your viewers coming back to see what kinds of new things you are promoting.

Why not take a video while at a trade show? Many experts visit trade shows and would love to expand their own customer base, and getting their name on your website is a great way to do that. Make sure to write down their information so you can spell their name right and link back to their site when you post the video – they’ll appreciate that.


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Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.

The content you use needs to be interesting. When you are shooting videos, make them as intriguing and compelling as possible. If you have boring videos, even the video marketing powerhouse YouTube can’t help you. People need videos that contain substance, nobody enjoys watching long commercials. If you have interesting videos you will get more viewers.

Consider running a contest where your customers submit videos they’ve created for your company, and then run those videos periodically in place of your own. Customers love to see their name in lights, and these great pieces of art will help promote your company and may even become viral over time.

To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.

Your content needs to be interesting. A couple ways to attract viewers include relating some interesting news and amusing them with a demonstration. While a hosted video improves traffic, bad videos do not. People want to watch entertaining and informative videos. If you have interesting videos you will get more viewers.

Try not to limit yourself to only posting videos on Youtube. Your home website should enable you to embed a video into your page. Having a video on your actual website will help to engage viewers. You can also post videos to social sites such as Facebook so make sure that you cover all of your bases.

There are many ways a good video marketing campaign can help your business. It can make your business more visible to the public, give you a more trustworthy and genuine appearance – the list goes on and on. Lay out a plan and start video marketing as soon as you can. This will provide you with great rewards.

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